Typical Customer Profile

MY typical reader profile is Liam. Liam is a 17 year old boy who loves a wide range of music, but more specifically he makes rock and garage rock his priority. He lives in Leicester, England and loves to gain information on the newest and craziest bands around, this is why he buys magazines like RockSound and Kerrang! He prefers musicians that dont care about their image or the way they are viewed, they just want to focus on their music and make it to the best of their ability. Liam also takes a stand against mainstream artists who dont write their own music, who use computers to get their voice more desirable. This is why my magazine is a typical style for Liam as it will focus on 'guitar bands'. That are out of the 'mainstream'. He takes influence in his style through the casual and messy look his favourite artists produce, with such bands as Turbowolf, Young Guns and Arctic Monkeys. He is a regular reader of magazines and if one particularly interests him he will subscribe to the magazine.